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Boosting Ads in Facebook

Dear Mentors/Experts,

I usually advertise my packages in facebook and then boost but I always don't get viable leads especially from the audiences that I target. Is there a specific way to do this? For example, if I want to target North America and Europe? What's the best way to do this?

Regards,

Anthony

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6 answers

Hi Anthony, If you cannot increase your budget, try to focus on certain regions of North America and Europe. Targeting is about trying something new and checking if it works. You can read about different target advertising examples on the web - there is a lot of affordable information. Also, you can try to collaborate with micro-influencers in your field to get more leads.

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Hi Irene, Thank you very much for your response and advice. I will try increase my facebook budget and also browse the web for other affordable options. Great. Thank you.

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Hi Anthony, Facebook is a good marketing tool, however you need to broaden your online presence to other social media platforms such as LinkedIn which is a good global network for business, instagram which is good image marketing, twitter to create conversation about your company, YouTube for video content that can be linked to facebook and LinkedIn. On all your social media platforms follow specific groups in your field and always tag in those groups which in return will increase your contacts. Advertise your company more i.e. who you are, what you do etc. Do content and vitual (video) marketing but let is be focused marketing to what you want to achieve for that week and change it every the following week. Once a week pull the analytics from each social media platform and see which works better and where you get more traction then focus more on the platforms with the most traction.

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Hi Samantha,

Thank you so much. I will take your advise especially for LinkedIn and You Tube. Asante sana. (Thank you very much)

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Well Anthony from a marketing perspective especially in your industry you can apply the following together with what other mentors have advised:

  1. Create a proper social media presence (as advised by Samantha) both for yourself (if you are the main contact for your business)and separately for your business.

This will build credibility and also make your ads more effective as people search to find you they can reference several sources. LinkedIn is particularly good right now for credibility and being found so update your personal profile and add a page for your business in company pages.

  1. Advertise benefits not just services.

The secret to effective ads is to put the benefits of your services that the customer is gaining first, and your company name last. The best way to learn this is to look at the person who is doing it best and biggest in your industry and see the wording they use. They usually pay agencies with copywriters (who can charge up to USD 2,000 an hour). Just pay attention to their wording and start to form your messaging around that if you offer the same services they do. Eg. We offer packages for groups vs Come and have the time of your Life with your family and friends at a great discount.

  1. Use your database and focus on one area (and type of person) at a time.

With online ads, the wider the coverage the more you need to spend over time but also the less effective the ad may be (As Irene advised). You can organize your advertising into the different types of clients you expect and target one at a time based on your profile of past clients. Eg. If you served a couple from Domfront town in France (even pre-covid), you then target that town and its environs with an ad for couples. And then move on to another and another over time.

  1. Have realistic and measurable goals.

If the purpose of your ad is for people to buy then that will likely fail at selling even if it has been successful at making people aware you exist. Map success as something simple and measurable first like the number of visits to your website or the number of emails you get from enquiries. Then use those emails to get sales.

Overall just try your best and learn as much as you can online Anthony these things take entire marketing agencies years to figure out. It's a game of patience and learning but when you find what works you will milk it for years to come.

I hope that helps.

Report Waithaka's answer

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Hi Mr. Maina.

Thank you very much. This has come at an opportune time when am working on my SM marketing strategy. I can see, it will require patience, time, good strategy and budget. I look forward to implement your advices.

Thank you.

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