Well Anthony from a marketing perspective especially in your industry you can apply the following together with what other mentors have advised:
- Create a proper social media presence (as advised by Samantha) both for yourself (if you are the main contact for your business)and separately for your business.
This will build credibility and also make your ads more effective as people search to find you they can reference several sources. LinkedIn is particularly good right now for credibility and being found so update your personal profile and add a page for your business in company pages.
- Advertise benefits not just services.
The secret to effective ads is to put the benefits of your services that the customer is gaining first, and your company name last. The best way to learn this is to look at the person who is doing it best and biggest in your industry and see the wording they use. They usually pay agencies with copywriters (who can charge up to USD 2,000 an hour). Just pay attention to their wording and start to form your messaging around that if you offer the same services they do. Eg. We offer packages for groups vs Come and have the time of your Life with your family and friends at a great discount.
- Use your database and focus on one area (and type of person) at a time.
With online ads, the wider the coverage the more you need to spend over time but also the less effective the ad may be (As Irene advised). You can organize your advertising into the different types of clients you expect and target one at a time based on your profile of past clients. Eg. If you served a couple from Domfront town in France (even pre-covid), you then target that town and its environs with an ad for couples. And then move on to another and another over time.
- Have realistic and measurable goals.
If the purpose of your ad is for people to buy then that will likely fail at selling even if it has been successful at making people aware you exist. Map success as something simple and measurable first like the number of visits to your website or the number of emails you get from enquiries. Then use those emails to get sales.
Overall just try your best and learn as much as you can online Anthony these things take entire marketing agencies years to figure out. It's a game of patience and learning but when you find what works you will milk it for years to come.
I hope that helps.