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New Skin Care Line

I am interesting in starting a new skin care line, and was wondering if anyone can provide me guidance on it? I have researched quite a bit online, and seems like the start up cost are minimal; if anyone has any  prior experience and can provide any guidance, I would greatly appreciate it.

Thank you,

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Skin care? I do not have extensive experience but I will tell you what I do know.First, formulary. Do you own the formula? If your start-up costs are minimal - you don't own the formula. The formula and its ownership is critical for long-term success.Next, testing. FDA? Who is responsible for testing the formula with the government/FDA?Next, new product implementation. Skin care has great profit margins - for the existing companies and they fight to protect it. You are competing against companies that specialize in this market segment. What is your marketing strategy? Guerrila? Internet-only? Wholesale? How will you get your product out in front of the public? How will you ensure repeat customers? Have your lawyers reviewed your marketing materials? Will you sell wholesale only? What is your market niche? How will you reach them? What is your strategy? Next, ongoing operations. Who/what handles your order fulfillment? AP? Customer service? Returns? Complaints? I encourage you to succeed. However, understand various issues for B2C companies. Good luck.Vince

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